When I started this whole thing I knew the amount we wanted to raise was going to be extremely difficult to get to. I don’t have a built in audience (about 330 twitter followers when we launched) and I spent about $500.00 over the course of several months on Facebook Ads getting people to like the page. At launch we had about 1100 likes but we hardly had any sort of interaction with the people who liked the page.
So I had no built in audience. But still, I didn’t want to try and make a movie for a ridiculously low amount. Not having any sort of foothold in the Chicago film making community, I wanted to be able to offer people money for their time and not just pizza. There was no science that went into the amount we wanted to raise. $100,000 was a ton but by no means unreachable. There have been several films on Kickstarter which have raised that amount. So it’s not unprecedented.
So I reached out for help. You can’t really magically create an audience but you can work on your pitch angle, your rewards selection and overall strategy in getting the word out.
While we’ve attempted to get on a more national radar due to the “human aspect” of our story – that being, I’m going blind, we’ve been unsuccessful so far. So what are we doing to get the word out? Twitter. That’s basically it. Facebook too, but Twitter mostly, and here in lies the inherent flaw in our strategy.
The people I’ve asked to help, and I, probably share the same followers. We also probably are followed by the same people. They in turn follow the same people who in turn are follwed by similar people. So it ends up kinda being like Fox News. It’s an echo chamber. This worked for the first couple of days, then went a bit quiet, then worked again. So I think what we’ve reached here is the point of diminishing returns.
I think anyone following these people who are going to back the project, already have backed the project. Those who can’t, aren’t going to. It’s possible not all of our followers have seen the tweets, but if they haven’t, they probably haven’t been online in a week.
So we need a new strategy at this point.
One thing we’re going to try is to reach out to local Chicago area businesses for sponsorship. One of our rewards involves product placement at $1500. We’ll also just reach out to larger corporations for general sponsorship aspects. No idea if any of this will actually help. But we have to try something at this point.
Day nine has been a sobering kick to the junk.